Honesty, benevolence, and competence build a foundation of trust between citizens and governments. This requires that governments are accountable to the people they serve—that they are not only transparent but also seek to improve their performance, correct their deficiencies, and address grievances. Successful accountability programming in development requires a behavioral lens. We must ask ourselves this: who needs to demand accountable performance from government and how? And what do government actors need to do to respond to those demands?