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How the BJP Wins Over Women

By offering women norm-compliant ways to engage with politics, the ruling BJP has reversed its historic disadvantage with women. India has experienced a decade of political churning with little sign of abating. With the rise of the Bharatiya Janata Party (BJP) in 2014, India’s conservative movement has found new wind in its sails. This rejuvenation has sparked a wave of cultural revivalism, reshaped party systems, altered caste equations, and prompted a shift toward mercantilist economic ideologies.