Independent media around the world are in crisis. Failing market conditions, the loss of advertising revenue to big tech, and autocratic encroachment in the media sector have made it difficult for even the best news outlets to protect their editorial independence and remain financially resilient. In countries with high levels of government control in the media, independent journalism is in an even worse state. Given the immense challenges independent journalism is facing, greater engagement of the private sector is critical to help save it. The business community also has much to gain as a healthy information space can strengthen markets and protect brand integrity.