The recent decision by the Egyptian Tax Authority to apply income taxes on social media influencers is creating a hot debate. A huge number of Egyptians, of all ages and backgrounds, are earning living by creating media content on YouTube and Facebook platforms in particular. There is no solid statistics on how much money they make. But, to put things into perspective, it is important to notice that almost all famous media personalities who worked on traditional television stations for years, have been moving their work to YouTube.