When the ´Protecting Independent Media for Effective Development´ (PRIMED) programme was initiated in 2020, from its onset it aimed to create and share learnings that would contribute to a more targeted and impactful global approach to supporting media outlets. To create and share learning about effective media support in different contexts, PRIMED prepared a series of learning briefs based on insights and data gathered during the implementation phase.
The programme partners facilitated a series of workshops, throughout February and March 2024 to discuss the learnings and conclusions inviting media participating in the programme, GFMD members, donors, policymakers, researchers, academics and the wider media development community to discuss the main findings and lessons learned.
Below is a summary of the programme´s key takeaways and selected reflections from over 160 participants of the workshops on the lessons PRIMED partners extracted while exploring media viability, public subsidies, coalition building and gender equality in public interest media operating in low- and middle-income countries.