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The signal is shifting: What Africa’s changing media landscape means for communicators 

There is a quiet revolution happening across Africa, and most communications professionals are either behind it or barely ahead of it. For decades, the radio tower was the most powerful communications infrastructure on the continent. Governments used it. NGOs relied on it. Brands built campaigns around it. And with good reason: Radio reached people where television could not, where newspapers never arrived, and where the Internet was a distant promise.