Democracies are engaged in an ideological competition with autocracies that could reshape the global order. Narratives are a potent, asymmetric instrument of power, as they reframe events in a way that conforms to and propagates a particular worldview. Over the past decade and a half, autocracies like Russia and China have led the effort to disseminate authoritarian narratives globally, seeking to normalize authoritarianism as an equally viable and legitimate form of government. How do authoritarian narratives reframe an unappealing value proposition, with the aim of making the democratic path seem less attractive and offering authoritarianism as an alternative model? How can democracies reemphasize their core principles and remind audiences of democracy’s moral, developmental, and security advantages?